Pink Velvet Cookies

Featured in: Sweet Whispers

These delightful pink velvet cookies are soft, chewy, and feature a beautiful vibrant hue, studded with creamy white chocolate chips. The preparation involves creaming butter and sugar, mixing in an egg, vanilla, and pink gel food coloring for that signature color. Dry ingredients are gradually combined, followed by gently folding in white chocolate chips. A crucial 30-minute chill helps the dough set. Baked at 350°F (175°C) for 10-12 minutes, they emerge perfectly set at the edges with soft centers. They're ideal for special occasions or simply to brighten any day.

Updated on Sat, 31 Jan 2026 14:31:00 GMT
A plate of freshly baked Pink Velvet Cookies with soft centers and visible white chocolate chips. Save
A plate of freshly baked Pink Velvet Cookies with soft centers and visible white chocolate chips. | butterhollow.com

My kitchen counter looked like a science experiment gone beautifully wrong. I'd been aiming for a subtle rose blush, but somehow the dough turned this shocking, joyful carnival pink that made me laugh out loud. Sometimes the mistakes are the ones that make everyone gather around with wide eyes and grabby hands.

I brought a batch to my niece's birthday party and watched a six year old literally jump up and down while clutching one in each hand. Her mom whispered that she'd already eaten two and was negotiating for a third, which honestly, same energy.

Ingredients

  • All-purpose flour: The foundation that gives these cookies their perfect chewy structure
  • Baking powder and soda: The duo that creates those tender centers and slightly crisp edges
  • Unsalted butter: Softened to room temperature so it creams beautifully into the sugar
  • Granulated sugar: Sweetens and helps create that gorgeous crackly texture
  • Pink gel food coloring: Gel coloring gives you that vibrant pink without thinning out the dough
  • White chocolate chips: Creamy little pockets that balance the sweetness perfectly

Instructions

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Whisk the dry ingredients together:
Combine the flour, baking powder, baking soda, and salt in a medium bowl until everything is evenly distributed
Cream the butter and sugar:
Beat the softened butter and sugar for about 2 to 3 minutes until the mixture turns pale and fluffy
Add the egg and vanilla:
Mix in the egg and vanilla extract until fully incorporated, then add your pink gel coloring and watch the magic happen
Combine the mixtures:
Gradually pour in the dry ingredients on low speed, mixing just until you no longer see streaks of flour
Fold in the white chocolate chips:
Use a spatula to gently fold in the white chocolate chips until evenly distributed throughout the pink dough
Chill the dough:
Cover the bowl and refrigerate for 30 minutes so the cookies hold their shape while baking
Preheat and prep:
Heat your oven to 350°F and line two baking sheets with parchment paper
Scoop and space:
Drop tablespoon sized balls of dough onto the baking sheets, leaving about 2 inches between each one
Bake to perfection:
Bake for 10 to 12 minutes until the edges are set but the centers still look slightly soft and underbaked
Cool completely:
Let them rest on the baking sheets for 5 minutes before transferring to a wire rack
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Warm Pink Velvet Cookies on a cooling rack next to a glass of milk for dipping. Save
Warm Pink Velvet Cookies on a cooling rack next to a glass of milk for dipping. | butterhollow.com

My sister called me at 9pm on a Tuesday, voice cracking and exhausted, asking if I had any of those pink cookies left. I dropped off a container on her porch and got a text at midnight saying she may have eaten half standing in her kitchen with the fridge door open.

Getting That Vibrant Pink Color

I learned the hard way that liquid food coloring turns your dough into a sticky mess that requires way more flour than the recipe calls for. Gel coloring is concentrated, so you get that shock of color without throwing off the texture or consistency.

The White Chocolate Secret

Regular chocolate chips compete with the pink aesthetic, but white chocolate chips make these look like little edible jewels. They also melt into these creamy puddles that taste incredible against the vanilla cookie base.

Making Them Ahead

You can scoop the dough balls onto a parchment lined baking sheet, freeze them until firm, then transfer to a freezer bag for fresh cookies whenever the craving strikes. They bake straight from frozen, just add 1 to 2 minutes to the baking time.

  • Press a couple extra white chocolate chips into the tops before baking for extra pretty presentation
  • Try adding a half teaspoon of almond extract for a subtle sophisticated flavor twist
  • These make the most unexpected cookie sandwiches with cream cheese frosting sandwiched between two cooled cookies
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Stack of vibrant Pink Velvet Cookies on a dessert plate, ready to be served at a party. Save
Stack of vibrant Pink Velvet Cookies on a dessert plate, ready to be served at a party. | butterhollow.com

There is something genuinely joyful about biting into a cookie that looks like it came from a fancy bakery but came out of your own oven. Happy baking!

Kitchen Tips & Answers

What gives these cookies their vibrant pink color?

The beautiful pink hue comes from the addition of pink gel food coloring to the dough. You can adjust the amount to achieve your desired shade, ensuring a lovely visual appeal.

Why is chilling the dough important for these cookies?

Chilling the dough for 30 minutes helps solidify the butter, which prevents the cookies from spreading too much during baking. This ensures they maintain their shape and have a lovely, chewy texture.

Can I make these cookies gluten-free?

Yes, you can easily adapt this bake to be gluten-free. Simply substitute the all-purpose flour with a 1:1 gluten-free flour blend. Always check your other ingredients for hidden gluten.

How can I enhance the flavor of these pink velvet delights?

For an extra layer of flavor, consider adding ½ teaspoon of almond extract along with the vanilla, or a few drops of rose water if you enjoy a floral note. These additions complement the sweet profile beautifully.

What's the best way to store leftover cookies?

To maintain their freshness and soft texture, store these cookies in an airtight container at room temperature. They will keep well for up to one week, perfect for enjoying throughout the week.

How do I know when the cookies are perfectly baked?

Bake the cookies for 10–12 minutes, or until their edges appear set, but the centers still look slightly soft. They will continue to firm up as they cool on the baking sheet and then on a wire rack, ensuring a perfectly chewy interior.

Pink Velvet Cookies

Enjoy vibrant pink velvet cookies, soft and chewy, loaded with white chocolate chips. Perfect for festive occasions or a sweet treat.

Prep duration
20 min
Heat duration
12 min
Complete duration
32 min
Created by Ella Thompson


Skill level Easy

Heritage American

Output 24 Portions

Eating preferences Meat-free

What you'll need

Dry Ingredients

01 2 ½ cups all-purpose flour
02 1 teaspoon baking powder
03 ½ teaspoon baking soda
04 ½ teaspoon salt

Wet Ingredients

01 1 cup unsalted butter, softened
02 1 ½ cups granulated sugar
03 1 large egg
04 2 teaspoons vanilla extract
05 2 teaspoons pink gel food coloring

Add-Ins

01 1 cup white chocolate chips

Method

Phase 01

Combine Dry Ingredients: Whisk together the flour, baking powder, baking soda, and salt in a medium bowl. Set aside for later use.

Phase 02

Cream Butter and Sugar: Using a hand mixer or stand mixer, beat the softened butter and granulated sugar until pale and fluffy, approximately 2-3 minutes.

Phase 03

Add Wet Ingredients: Mix in the egg and vanilla extract until fully incorporated. Add the pink gel food coloring and continue mixing until the batter is evenly tinted.

Phase 04

Combine Mixtures: Gradually incorporate the dry ingredients into the wet mixture on low speed, mixing just until combined. Avoid overmixing to prevent tough cookies.

Phase 05

Fold in Chocolate Chips: Gently fold the white chocolate chips into the dough using a spatula until evenly distributed.

Phase 06

Chill the Dough: Cover the bowl with plastic wrap and refrigerate for 30 minutes. This step helps the cookies maintain their shape during baking.

Phase 07

Preheat Oven: Preheat the oven to 350°F. Line two baking sheets with parchment paper to prevent sticking.

Phase 08

Form Cookie Dough Balls: Scoop tablespoon-sized portions of dough and arrange them on the prepared baking sheets, leaving 2 inches of space between each ball.

Phase 09

Bake Cookies: Bake for 10-12 minutes until the edges are set but the centers remain slightly soft. The cookies will continue to firm as they cool.

Phase 10

Cool Completely: Let the cookies rest on the baking sheets for 5 minutes, then transfer to a wire rack to cool completely before serving.

Kitchen tools needed

  • Medium mixing bowl
  • Large mixing bowl
  • Electric hand mixer or stand mixer
  • Rubber spatula
  • Measuring cups and spoons
  • Cookie scoop or tablespoon
  • Baking sheets
  • Parchment paper
  • Wire cooling rack

Allergy details

Always review individual ingredients for potential allergens and seek professional medical guidance if uncertain.
  • Contains wheat (gluten)
  • Contains eggs
  • Contains dairy (butter and white chocolate chips)
  • May contain soy from white chocolate chips

Nutrient breakdown per portion

Numbers shown are estimates only - consult healthcare providers for specific advice.
  • Energy: 150
  • Fats: 7 g
  • Carbohydrates: 20 g
  • Proteins: 2 g